We believe this is the most important function of marketing and our primary service. Content marketing is a forward-thinking approach that doesn’t rely on pitching products or services but instead focuses on the needs of your audience (potential customer). In fact, it has nothing to do with your product, service, feature or benefit at all. It has everything to do with helping your audience by distributing consistent and valuable content over time. Solving pain points, inspiring action and provoking a chuckle are just a few of the goals of our content marketing efforts. In turn, your audience will get to know you, like you and trust you resulting in cost savings, increased sales, and a more loyal customer.
Is content marketing right for you? While there is no better way to differentiate yourself from the crowd by telling an authentic story, brands must realize there is no just dabbling your toes here. Either jump in or stay out of the water. If you’re not willing to create top-quality, differentiated content, consistently over time all you are doing is adding to the collective background noise. If you aren’t sincere about adding value to your industry or the world for that matter there are probably more effective ways to promote your product or service. Finally, you have to be patient. It takes time for your audience to get to know you. Anytime you introduce a fresh perspective or enter a new conversation it’s only natural it will take time to earn the audience’s trust.
If you’ve made it this far then you’re ready to learn more about the incredible business value of content marketing. Give us a shout at info@amongstit.com and let us help you build your audience. For more beta, case studies and actionable tips join our newsletter, “Stop Making Videos”
