THE CHALLENGE
Create a fishing tournament that highlighted the versatility and performance of the Native Watercraft line of kayaks.
AFWC
THE RESULT
The Adventure Fishing World Champion (AFWC) was a huge success in terms of both an event and marketing campaign. By the second year, the AFWC was a sold-out tournament drawing fisherman from all over the US and world to compete in the most difficult kayak fishing tournament out there. The content tilt of this very unique format was that it not only challenged people’s fishing ability but also their fitness and paddling skills. This allowed it to stand out from other events and rack up over 175,000 organic video views. Those who completed the AFWC felt a huge sense of accomplishment and came back year after year to be part of something epic.